Digital Marketing – Facebook Ads

This beginner-level course on Facebook Marketing provides a comprehensive introduction to leveraging Facebook for business growth. Participants will learn how to create and manage a business page, develop engaging content, and understand the fundamentals of Facebook advertising. The course covers key strategies for audience targeting, budget management, and performance analysis using Facebook Insights. Through practical exercises, students will explore various ad formats, learn to optimize campaigns, and gain insights into building a strong online presence. By the end of the course, participants will be equipped with the skills to effectively use Facebook as a powerful tool for marketing and brand promotion.
Facebook Ads Intro
Module 1: Fundamentals of Digital Marketing
Module 2: Best Social Media Platforms For Business in 2024
Module 3: Creating an email account your Business
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12Part 1: How to setup a google account
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13Part 2: How to create a Business Email account
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14Part 3: How to change Email username
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15Part 4: How to create a Personal Facebook account
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16Part 5: Enter confirmation code from Email
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17Part 6: How to create a Facebook business page
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18Part 7: How to create a Facebook page on PC
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19Part 8: How to change Facebook page category
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20Part 9: How to write a Facebook page bio
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21Part 10: How to check page quality
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22Part 11: How to create a Facebook group
Module 4: 10 Must-haves for your Facebook Business page
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23Part 1: How to add basic information to your page
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24Part 2: How to add phone number to Facebook page
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25Part 3: How to add WhatsApp button to Facebook page
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26Part 4: How to create Facebook cover photos in Canva
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27Part 5: Learning new Canva Updates
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28Part 6: How to upload photos to Canva
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29Part 7: How save your Canva Design as an image
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30Part 8: How to make logo in Canva
Module 5: 5: Accepted Payment Options for Meta Ads
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31Part 1: How to add a payment method in Ads Manager?
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32Part 2: Is Meta Ads Manager good?
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33Part 3: How do I check my Ads Manager activity?
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34Part 4: Account spending limits explained.
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35Part 5: How do I create a Facebook post in Canva?
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36Part 6: How to write a good Facebook post?
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37Part 7: How to find the right Facebook audience?
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38Part 8: How do you promote your page?
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39Part 9: How to create a boosted post?
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40Part 10: Which Facebook ad type is best?
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41Part 11: Advantages of detailed targeting in Meta
Notebook
Assignments
Quiz
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